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I design and build

15+ years designing products, leading teams, and building with code. I take AI products from early research through working prototypes to launch.

Recommendations

From people I worked with.

Amazon

He is highly innovative and brilliant at leveraging AI to build complex prototypes that bring designs to life. His cohesive demos helped our team bypass roadblocks and make quick, critical decisions.

Jonathan Shariat on LinkedInPrincipal UX @ Amazon and Author of Tragic Design
Adobe

We worked adjacent to each other on GenStudio, and I got to see him build a full design system that supported an entire ecosystem of tools. It was incredibly detailed, well-structured, and easy to build on.

Richie Taylor on LinkedInDesigning the Future of AI Tools | Product Designer | Systems Thinker
Coursera

Our collaboration began at Coursera, where we partnered to redesign the MasterTrack landing page and increased conversions by a notable 15%. His ability to work both independently and as a partner in co-design was remarkable.

Kitt Hirasaki on LinkedInCo-founder at snapinstruct.com. Khan Academy, Coursera, Pixar, Harvard.
Shopify

He recently worked on the integration of LLM into alt-text for images, a project that demonstrated his skills in both design for AI and good understanding of the back-end powering the experience.

Alëna Iouguina on LinkedInDirector, Experience Design @Autodesk
vidIQ

I had the pleasure to work with Tidjane during at vidIQ, a small startup at that time. He was the first designer we hired and shortly after he joined, we started the see very impactful differences on our products.

Umit Ceylan on LinkedInProduct Growth | Growth Strategy
vidIQ

Tidjane is an outstanding designer. He worked very well in an early stage environment where you must wear multiple hats jumping from product to conference booth design. All star talent.

Rob Sandie on LinkedInco-founder/CEO vidIQ
Shopify

I observed him to be a careful and systematic designer, who is a calm and stabilizing force in the face of uncertainty and quickly changing circumstances.

Theresa Paul on LinkedInUX Lead @ Shopify
yp

Tall is a truly unique individual. His design skills surpasses that of the majority of senior designers, his management skills are equally impressive given what he was able to make of his company Huactive in a short amount of time, and he is the only person I know that can take critiques as well as a compliment (if not better).

Justin Ledoux on LinkedInCTO / VP Engineering · Security & compliance as a product capability · Healthcare, government & critical-infrastructure SaaS · Offline-first platforms · Engineering teams that stay
Adobe

Tidjane exemplifies what it means to be a true product design lead and a strategic partner for research throughout the product creation process. He ensures that engineering teams remain focused on building products that align closely with customer experiences, maintaining design integrity without compromise.

Titilayo Craig on LinkedInAI Product UXR | Human Centered Technologist
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Product strategy

I shape product direction through user research, competitive analysis and early experiments, helping teams decide what to build.

Drag in any direction or hold the arrow keys to rotate. Release to return. Hover to move nearby dots. On touch, start sideways to rotate; swipe vertically to scroll. Tap, press Enter, or press Space to change shape.

Product design

I design AI workflows and responsive interfaces, using sketches, prototypes and user testing to refine navigation and interaction.

Drag in any direction or hold the arrow keys to rotate. Release to return. Hover to move nearby dots. On touch, start sideways to rotate; swipe vertically to scroll. Press Enter or Space to reset.

Design engineering

I build prototypes and production UI in React and TypeScript, with reusable systems, accessible interactions and thoughtful motion.

Work samples

Selected interfaces.

Adobe Firefly creative production
Memoory topic selection onboarding
Payflow AI workspace, desktop
Payflow AI workspace, mobile
Shopify Files admin with bulk alt text generation
Instacart wayfinder discovery research
Adobe Firefly infinite canvas
Memoory app, moments
Shopify alt-text generator
Memoory story player surface
Sapiom Studio reconstruction with chat and an agent workflow
Shopify content generation flow

Lab

Experiments in motion and interaction.

Explore the lab
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