Skip to main content

Tidjane Tall

Design engineer & product lead

San Francisco

For 15+ years, I’ve worked across product design, design leadership, and engineering. I love prototyping with code and spending time with users to make products more useful and enjoyable.

My work spans a startup’s first product, the full OS experience for a new Amazon device, an AI creative workflow builder at Adobe, and generative content tools for Shopify merchants.

Download CV
Portrait of Tidjane Tall, design engineer & product lead
Move through the dots
Turn clockwise through dots, cartoon, photograph and sketch. Arrow keys blend styles. Page Up and Page Down move a quarter turn. Home and End return to dots at the start and end of the circle.

Life off the screen

Selected teams

Experience

Sapiom logo

Founding Design Engineer

Sapiom

26/06 - Now

Led product design, UX/UI and frontend engineering through Sapiom’s $35M Series A launch.

Led product design, UX/UI and frontend engineering through Sapiom’s $35M Series A launch.

Designed agent customization, runtimes, tool integrations and workflow automation.

Rebuilt the UI, design system, website and interactive demos; led launch creative direction.

Partnered with founders and engineers on strategy, AI-native prototypes and MVP features.

AI Agents, Design Engineering, React, TypeScript, Design Systems

Visit Sapiom
Amazon logo

UX Design Lead

Amazon

25/09 - 26/06

Shipped the first iteration of Alexa Photo Frame’s OS experience, spanning UX/UI, interaction design, code prototyping and testing.

Shipped the first iteration of Alexa Photo Frame’s OS experience, spanning UX/UI, interaction design, code prototyping and testing.

Created a design system that streamlined the Amazon Photos mobile app redesign and improved consistency and usability.

Led design for AI-native experiences that explored new ways to share memories through Amazon devices.

Artificial Intelligence (AI), UX, Product Design, Consumer Tech, Cross-Platform

Visit Amazon
Adobe logo

Product Design Lead, GenAI

Adobe

23/11 - 25/10

Led design for Adobe Firefly's enterprise creative tools, from image generation and bulk editing to model-training workflows.

Led design for Adobe Firefly's enterprise creative tools, from image generation and bulk editing to model-training workflows.

Designed reusable controls for brand styling, multi-prompt generation and workflow automation.

Worked with research, product and engineering to test enterprise use cases and guide the roadmap.

GenAI, Enterprise UX, Product Design, UX Research, Design Systems

Visit Adobe
Shopify logo

Product Design Lead

Shopify

22/06 - 23/06

Led AI-generated alt text for merchant product images. Reported metadata coverage increased from 15% to 95%.

Led AI-generated alt text for merchant product images. Reported metadata coverage increased from 15% to 95%.

Designed generation, review and editing flows across desktop and mobile, alongside file-management improvements.

E-commerce, Accessibility, AI, Content Strategy, UX Design

Visit Shopify
Coursera logo

Senior Product Designer

Coursera

20/09 - 21/09

Led design for a subscription offering and pre-Master’s credited courses.

Led design for a subscription offering and pre-Master’s credited courses.

Combined user research, interface design and prototyping across both launches.

Developed mobile design strategy and a shared design system.

EdTech, Growth Design, A/B Testing, Mobile Design, Design Systems

Visit Coursera
Accenture logo

Senior Product Designer

Accenture

19/07 - 20/12

Designed pharmacy, commerce and logistics products with Accenture Interactive.

Designed pharmacy, commerce and logistics products with Accenture Interactive.

Combined UX strategy, interface design and content design across point-of-sale and e-commerce experiences.

Consulting, UX Strategy, UX/UI, E-commerce, Enterprise

Visit Accenture
Instacart logo

Senior Product Designer

Instacart

20/01 - 20/12

Designed an interactive in-store map for the mobile Shopper app, from research and prototyping to detailed interface design.

Designed an interactive in-store map for the mobile Shopper app, from research and prototyping to detailed interface design.

Built a reusable email design framework for teams across the company.

Mobile UX, Product Design, Prototyping, Email Design

Visit Instacart
vidIQ logo

Head of Design

vidIQ

18/02 - 19/03

Led design of vidIQ's first iOS and Android app.

Led design of vidIQ's first iOS and Android app.

Ran design sprints with product and engineering teams across web and mobile.

Mobile App Design, AI, SaaS, UX/UI, Founding Team

Visit vidIQ
Toptal logo

Content Design Lead

Toptal

16/06 - 18/06

Planned and edited articles for the design community.

Planned and edited articles for the design community.

Wrote design articles that brought new leads.

Featured by Adobe Creative Blog, Designer News, Pocket, and more.

Content Design, Content Strategy, Writing, Editing, Lead Generation

Visit Toptal
Huactive logo

Design Lead

Huactive

15/06 - 17/08

Launched brands and products for early-stage startups.

Launched brands and products for early-stage startups.

Managed a cross-functional team of 10.

Led UX, Product Design & Creative Direction across apps and sites.

Startup, Branding, Product Launch, Team Management, UX/UI

Yellow Pages Canada logo

Senior UX/UI Designer

Yellow Pages Canada

14/08 - 15/08

Led UX/UI for products in the company's digital transformation.

Led UX/UI for products in the company's digital transformation.

User testing & prototyping an internal CRM app for sales.

Designed landing pages and purchase flows across the funnel.

B2B, UX/UI Design, CRM, Digital Transformation, Marketing

Visit Yellow Pages Canada
iPerceptions logo

Lead UX/UI Designer

iPerceptions

13/04 - 14/09

Led design for SaaS product and marketing collateral.

Led design for SaaS product and marketing collateral.

Contributed to digital marketing for lead generation & sales.

SaaS, UX/UI, Digital Marketing, Lead Generation

Visit iPerceptions
Freelance logo

Art Director & Designer

Freelance

08/01 - 13/03

Art direction and design for startups and agencies.

Art direction and design for startups and agencies.

Clients included: Unicef, Adobe, Lexus, and more.

Art Direction, Freelance, UI Design, Branding

Recommendations

From people who were in the work.

Amazon

Tidjane thrives on complexity and he will dig into any problem and use whatever tool is necessary, inside or outside the standard design wheelhouse, to solve user and business needs.

Jonathan Shariat on LinkedInPrincipal UX @ Amazon and Author of Tragic Design
Shopify

He’s also confident when working on the types of “iceberg” experience problems, where most of the challenge is not visible in the final UI, but essential to the UX none-the-less.

Theresa Paul on LinkedInUX Lead @ Shopify
Coursera

Tidjane's design process is thorough and iterative. He excels at creating diverse explorations, refining promising directions, and ultimately delivering the most effective solutions.

Kitt Hirasaki on LinkedInCo-founder at snapinstruct.com. Khan Academy, Coursera, Pixar, Harvard.

How I work

Design

Set a clear direction, then refine the interface through working prototypes.

Research

Test decisions with the people who use the product.

Engineering

Build and test interactions in React and Next.js.

Collaboration

Keep ownership, decisions, and next steps clear.

Tools and skills

Browse skills by area of practice.

Drag or tap a skill. When a skill is focused, use the arrow keys to move it, or Enter or Space to bounce it.

Product direction

  • Product strategy
  • Design leadership
  • 0-to-1 product design
  • AI product design
  • Conversational AI
  • Agent workflows
  • Enterprise UX
  • Cross-functional leadership
  • Growth design
  • SaaS
  • B2B
  • B2C
  • Startups

User experience

  • UX research
  • Interaction design
  • Information architecture
  • Usability testing
  • Accessibility
  • Responsive design
  • Prototyping
  • Wireframing
  • UI design
  • Visual design
  • Mobile UX
  • Content design
  • Data visualization
  • Storytelling

Engineering

  • Design engineering
  • React
  • TypeScript
  • Next.js
  • JavaScript
  • HTML
  • CSS
  • Tailwind CSS
  • Design systems
  • Design tokens
  • Storybook
  • Component architecture
  • API integration
  • Interaction testing
  • Web performance
  • Three.js
  • WebGL

Tools and motion

  • Figma
  • Adobe CC
  • Framer
  • Webflow
  • Framer Motion
  • Motion design
  • Git
  • GitHub
  • Cloudflare
  • AI-assisted development
  • Codex
  • Claude Code
  • Cursor
  • Replit

People who shape my taste

Books I return to