Experience, skills, and life beyond work.
Tidjane Tall
Design engineer & product lead
San Francisco
For 15+ years, I’ve worked across product design, design leadership, and engineering. I love prototyping with code and spending time with users to make products more useful and enjoyable.
My work spans a startup’s first product, the full OS experience for a new Amazon device, an AI creative workflow builder at Adobe, and generative content tools for Shopify merchants.

Life off the screen
Selected teams
Experience

Founding Design Engineer
Sapiom
26/06 - Now
26/06 - NowLed product design, UX/UI and frontend engineering through Sapiom’s $35M Series A launch.
Founding Design Engineer
Sapiom
26/06 - Now
Led product design, UX/UI and frontend engineering through Sapiom’s $35M Series A launch.
Led product design, UX/UI and frontend engineering through Sapiom’s $35M Series A launch.
Designed agent customization, runtimes, tool integrations and workflow automation.
Rebuilt the UI, design system, website and interactive demos; led launch creative direction.
Partnered with founders and engineers on strategy, AI-native prototypes and MVP features.
AI Agents, Design Engineering, React, TypeScript, Design Systems
Visit Sapiom
UX Design Lead
Amazon
25/09 - 26/06
25/09 - 26/06Shipped the first iteration of Alexa Photo Frame’s OS experience, spanning UX/UI, interaction design, code prototyping and testing.
UX Design Lead
Amazon
25/09 - 26/06
Shipped the first iteration of Alexa Photo Frame’s OS experience, spanning UX/UI, interaction design, code prototyping and testing.
Shipped the first iteration of Alexa Photo Frame’s OS experience, spanning UX/UI, interaction design, code prototyping and testing.
Created a design system that streamlined the Amazon Photos mobile app redesign and improved consistency and usability.
Led design for AI-native experiences that explored new ways to share memories through Amazon devices.
Artificial Intelligence (AI), UX, Product Design, Consumer Tech, Cross-Platform
Visit Amazon
Product Design Lead, GenAI
Adobe
23/11 - 25/10
23/11 - 25/10Led design for Adobe Firefly's enterprise creative tools, from image generation and bulk editing to model-training workflows.

Product Design Lead, GenAI
Adobe
23/11 - 25/10
Led design for Adobe Firefly's enterprise creative tools, from image generation and bulk editing to model-training workflows.
Led design for Adobe Firefly's enterprise creative tools, from image generation and bulk editing to model-training workflows.
Designed reusable controls for brand styling, multi-prompt generation and workflow automation.
Worked with research, product and engineering to test enterprise use cases and guide the roadmap.
GenAI, Enterprise UX, Product Design, UX Research, Design Systems
Visit Adobe
Product Design Lead
Shopify
22/06 - 23/06
22/06 - 23/06Led AI-generated alt text for merchant product images. Reported metadata coverage increased from 15% to 95%.

Product Design Lead
Shopify
22/06 - 23/06
Led AI-generated alt text for merchant product images. Reported metadata coverage increased from 15% to 95%.
Led AI-generated alt text for merchant product images. Reported metadata coverage increased from 15% to 95%.
Designed generation, review and editing flows across desktop and mobile, alongside file-management improvements.
E-commerce, Accessibility, AI, Content Strategy, UX Design
Visit Shopify
Senior Product Designer
Coursera
20/09 - 21/09
20/09 - 21/09Led design for a subscription offering and pre-Master’s credited courses.

Senior Product Designer
Coursera
20/09 - 21/09
Led design for a subscription offering and pre-Master’s credited courses.
Led design for a subscription offering and pre-Master’s credited courses.
Combined user research, interface design and prototyping across both launches.
Developed mobile design strategy and a shared design system.
EdTech, Growth Design, A/B Testing, Mobile Design, Design Systems
Visit Coursera
Senior Product Designer
Accenture
19/07 - 20/12
19/07 - 20/12Designed pharmacy, commerce and logistics products with Accenture Interactive.

Senior Product Designer
Accenture
19/07 - 20/12
Designed pharmacy, commerce and logistics products with Accenture Interactive.
Designed pharmacy, commerce and logistics products with Accenture Interactive.
Combined UX strategy, interface design and content design across point-of-sale and e-commerce experiences.
Consulting, UX Strategy, UX/UI, E-commerce, Enterprise
Visit Accenture
Senior Product Designer
Instacart
20/01 - 20/12
20/01 - 20/12Designed an interactive in-store map for the mobile Shopper app, from research and prototyping to detailed interface design.

Senior Product Designer
Instacart
20/01 - 20/12
Designed an interactive in-store map for the mobile Shopper app, from research and prototyping to detailed interface design.
Designed an interactive in-store map for the mobile Shopper app, from research and prototyping to detailed interface design.
Built a reusable email design framework for teams across the company.
Mobile UX, Product Design, Prototyping, Email Design
Visit Instacart
Head of Design
vidIQ
18/02 - 19/03
18/02 - 19/03Led design of vidIQ's first iOS and Android app.

Head of Design
vidIQ
18/02 - 19/03
Led design of vidIQ's first iOS and Android app.
Led design of vidIQ's first iOS and Android app.
Ran design sprints with product and engineering teams across web and mobile.
Mobile App Design, AI, SaaS, UX/UI, Founding Team
Visit vidIQ
Content Design Lead
Toptal
16/06 - 18/06
16/06 - 18/06Planned and edited articles for the design community.

Content Design Lead
Toptal
16/06 - 18/06
Planned and edited articles for the design community.
Planned and edited articles for the design community.
Wrote design articles that brought new leads.
Featured by Adobe Creative Blog, Designer News, Pocket, and more.
Content Design, Content Strategy, Writing, Editing, Lead Generation
Visit Toptal
Design Lead
Huactive
15/06 - 17/08
15/06 - 17/08Launched brands and products for early-stage startups.

Design Lead
Huactive
15/06 - 17/08
Launched brands and products for early-stage startups.
Launched brands and products for early-stage startups.
Managed a cross-functional team of 10.
Led UX, Product Design & Creative Direction across apps and sites.
Startup, Branding, Product Launch, Team Management, UX/UI

Senior UX/UI Designer
Yellow Pages Canada
14/08 - 15/08
14/08 - 15/08Led UX/UI for products in the company's digital transformation.

Senior UX/UI Designer
Yellow Pages Canada
14/08 - 15/08
Led UX/UI for products in the company's digital transformation.
Led UX/UI for products in the company's digital transformation.
User testing & prototyping an internal CRM app for sales.
Designed landing pages and purchase flows across the funnel.
B2B, UX/UI Design, CRM, Digital Transformation, Marketing
Visit Yellow Pages Canada
Lead UX/UI Designer
iPerceptions
13/04 - 14/09
13/04 - 14/09Led design for SaaS product and marketing collateral.

Lead UX/UI Designer
iPerceptions
13/04 - 14/09
Led design for SaaS product and marketing collateral.
Led design for SaaS product and marketing collateral.
Contributed to digital marketing for lead generation & sales.
SaaS, UX/UI, Digital Marketing, Lead Generation
Visit iPerceptions
Art Director & Designer
Freelance
08/01 - 13/03
08/01 - 13/03Art direction and design for startups and agencies.

Art Director & Designer
Freelance
08/01 - 13/03
Art direction and design for startups and agencies.
Art direction and design for startups and agencies.
Clients included: Unicef, Adobe, Lexus, and more.
Art Direction, Freelance, UI Design, Branding
Education
Recommendations
From people who were in the work.
Tidjane thrives on complexity and he will dig into any problem and use whatever tool is necessary, inside or outside the standard design wheelhouse, to solve user and business needs.
Jonathan Shariat on LinkedInPrincipal UX @ Amazon and Author of Tragic DesignHe’s also confident when working on the types of “iceberg” experience problems, where most of the challenge is not visible in the final UI, but essential to the UX none-the-less.
Theresa Paul on LinkedInUX Lead @ ShopifyTidjane's design process is thorough and iterative. He excels at creating diverse explorations, refining promising directions, and ultimately delivering the most effective solutions.
Kitt Hirasaki on LinkedInCo-founder at snapinstruct.com. Khan Academy, Coursera, Pixar, Harvard.How I work
Design
Set a clear direction, then refine the interface through working prototypes.
Research
Test decisions with the people who use the product.
Engineering
Build and test interactions in React and Next.js.
Collaboration
Keep ownership, decisions, and next steps clear.
Tools and skills
Browse skills by area of practice.
Drag or tap a skill. When a skill is focused, use the arrow keys to move it, or Enter or Space to bounce it.
Product direction
- Product strategy
- Design leadership
- 0-to-1 product design
- AI product design
- Conversational AI
- Agent workflows
- Enterprise UX
- Cross-functional leadership
- Growth design
- SaaS
- B2B
- B2C
- Startups
User experience
- UX research
- Interaction design
- Information architecture
- Usability testing
- Accessibility
- Responsive design
- Prototyping
- Wireframing
- UI design
- Visual design
- Mobile UX
- Content design
- Data visualization
- Storytelling
Engineering
- Design engineering
- React
- TypeScript
- Next.js
- JavaScript
- HTML
- CSS
- Tailwind CSS
- Design systems
- Design tokens
- Storybook
- Component architecture
- API integration
- Interaction testing
- Web performance
- Three.js
- WebGL
Tools and motion
- Figma
- Adobe CC
- Framer
- Webflow
- Framer Motion
- Motion design
- Git
- GitHub
- Cloudflare
- AI-assisted development
- Codex
- Claude Code
- Cursor
- Replit









































