Memoory
Recording and sharing stories on mobile.
AI agent companion and coach for content creators
I designed vidIQ’s first end-to-end agentic product experience, connecting onboarding, discovery, AI coaching and content generation on mobile.
- AI coaching
- Content generation
- Mobile UX
- Design systems
Project overview
Overview
Lead AI Designer
Product direction, onboarding, discovery, AI coaching, content planning and the mobile component system.
Team: vidIQ
Problem
Generic ideas lack creator context
Creators need to judge audience fit, choose an angle and plan production. Generic AI suggestions give them little context or control over what comes next.
Solution
Editable video plans
Connect channel context, discovery and AI coaching in one mobile flow. Let creators refine the title, outline and script before saving a plan.
Three decisions that shaped the experience
First use
Start without a channel.
Connect a channel or choose interests manually. The interest route previews ideas so creators can confirm or correct the direction.
Creative control
Keep each decision editable.
Separate the title, length, outline and script. This adds steps, but makes each decision easier to inspect and change.
Trust
Show access limits clearly.
Distinguish general guidance from channel-specific analysis. Show access requirements at the moment they affect the answer.
Four destinations for a creator’s work
Create supports the next video, Optimize improves existing uploads, and Learn builds practical skills. The You tab holds channel context and preferences. The coach stays available across all four areas.
From creator interests to an editable plan
Four connected flows carry a creator from first-use context to discovery, planning and ongoing coaching. Try the interactions below with sample creator data.
The central tradeoff is speed versus authorship. A generated plan is useful when a creator can recognize their intent, inspect the choices and change the result. Confirmation, editing and recovery therefore belong inside the main flow.
Reuse familiar controls across the app
Shared inputs, topic chips, selection states and navigation keep the app familiar. Video references, timed script scenes and conversation actions give each task the controls it needs.
What I would validate next
The next evaluation should follow a complete creator task, from first use to returning to unfinished work. These are proposed validation priorities, not measured project results.
Activation
Reach a useful first plan.
Measure the share of new creators who save or edit a plan, and the time it takes. Compare the connected-channel and interest-only paths.
Understanding
Know what the assistant knows.
Ask creators to explain what informed a recommendation and which channel data the coach can access. Check whether they can correct an unsuitable answer.
Return use
Pick up without starting over.
Track whether creators reopen and revise a saved plan within seven days. Pair that signal with sessions observing how people recover their context.
The wider creator-tool landscape
This October 2026 comparison examines how current products help creators assess an opportunity, inspect its evidence and save the work. It is a present-day perspective on the December 2023 design.
| Product | Research pattern | Design consideration |
|---|---|---|
| vidIQ12 | Channel context, keyword demand and related videos. | Show why an idea fits and what its score represents. |
| YouTube Studio3 | Audience searches, breakout videos and content gaps. | Keep the audience signal visible when an idea is saved. |
| TubeBuddy4 | Keyword scores, competition and related searches. | Make a summary score inspectable before the creator commits. |
| 1of105 | Outlier research, visual similarity and saved references. | Keep an example together with the reason it is useful. |
| Viewstats6 | Collections of references, titles, thumbnails and notes. | Keep research notes alongside title and thumbnail options. |
The creator workflow, screen by screen
From a first idea to a working blueprint, each screen carries the creator’s choices into the next step.
Product momentum after 2023
Company usage, mobile ratings and subsequent releases show vidIQ’s momentum beyond the original design work.
Observed October 18, 2026. Daily usage is company-reported; the U.S. App Store rating reflects approximately 20K ratings. These are product-level signals, not a measured impact of my design work.
Google Play ratings more than doubled
| Date | Public milestone |
|---|---|
| January 2024 | vidIQ acquired Creator Now, extending its creator education and community offering.9 |
| October 2024 | Amplitude named vidIQ one of its five Next Hottest Products in media and entertainment.12 |
| June 2025 | The Summer Drop introduced an AI Script Writer and expanded thumbnail, Shorts research and optimization tools.10 |
| October 2025 | AI Coach gained Deep Thinking for more detailed analysis and channel strategy.14 |
| October 2026 | The iOS release notes describe sharing videos and links into AI Coach, alongside Instagram connection improvements.8 |
Sources
- 1vidIQDaily Ideas uses channel history and related videos to suggest topics. Opportunity ratings are estimates of potential.
- 2vidIQ HelpKeyword Research combines estimated demand, competition, related terms and channel context.
- 3YouTube HelpYouTube Studio Trends covers audience searches, breakout videos and content gaps, with availability limits.
- 4TubeBuddyKeyword Explorer combines keyword scoring, competition, search traffic and related suggestions.
- 51of10Outlier discovery, visual research, tracked channels and bookmarks.
- 6ViewstatsCollections and Ideation connect references, title and thumbnail concepts, previews and notes.
- 7Google PlayGoogle Play displayed the 5M+ cumulative download tier on October 18, 2026. This is a lifetime Android count, not active users or downloads since December 2023.
- 8App StoreU.S. App Store listing observed October 18, 2026: 4.8/5 from a rounded 20K ratings. Version 2.8.9, dated October 10, describes sharing videos and links with AI Coach.
- 9Creator Now via PR NewswireCreator Now announced its acquisition by vidIQ on January 24, 2024. The announcement did not disclose the purchase price.
- 10vidIQvidIQ’s June 24, 2025 product announcement covers its AI Script Writer, thumbnail tools, Shorts research and optimization.
- 11vidIQ careersvidIQ’s Senior Frontend Engineer vacancy reports over 1M daily active creators. Observed October 18, 2026. Company-wide usage; no mobile breakdown or measurement method is disclosed.
- 12AmplitudeAmplitude’s October 2024 Next Hottest Products report includes vidIQ in media and entertainment, page 17. Its analysis covers March 2023 through March 2024; vidIQ’s individual growth rate is not disclosed.
- 13AndroidRankAndroidRank’s cumulative Google Play rating history: 172,244 on December 2, 2023; 263,489 on November 7, 2024; 356,498 on November 15, 2025; 389,657 on October 4, 2026. These are ratings, not install estimates.
- 14vidIQThe October 27, 2025 Fall Drop introduced Deep Thinking for AI Coach, alongside keyword, thumbnail and video-research improvements.
More work
Adobe
Batch image editing in Adobe Firefly.
